About Barb Sanford

From a tour of Isle Royale National Park on an inflatable Zodiac boat to an exploration of nanotechnology to a portrait of Eunice Kennedy Shriver at the National Portrait Gallery, I write about a wide variety of things. As a freelance writer and editor for the past ten years, I’ve written about travel, shelter, business, science, and interesting people.


My work has appeared on Smithsonian.com and Travelwisconsin.com and in Midwest Airlines’ MyMidwest, Northwest Airlines’ WorldTraveler, Girl Scouts of the USA’s Leader, Wisconsin Trails, Wisconsin People & Ideas, Madison, and several regional and custom publications. I was also the editor of Frank Lloyd Wright Wisconsin’s Wright in Wisconsin newsletter.


In addition to freelancing, I was Communications & Marketing Manager at the Wisconsin Academy of Sciences, Arts & Letters, where I promoted and built audiences for the Academy Evenings program series and other special events, and Public Relations & Marketing Coordinator at the South Central Library System, where I coordinated numerous marketing, promotional and advocacy campaigns to increase library public awareness and support.


In these positions, I wrote and edited flyers, brochures, press releases, public service announcements, reports, season schedules, bookmarks, surveys, ads, website copy, print and electronic newsletters, and other communications and marketing materials.


I’ve also worked on many special events for local arts organizations including the Madison Museum of Contemporary Art, Madison Symphony Orchestra, and Madison Repertory Theatre.


When not writing, I enjoy baking pies, traveling, biking, walking, and reading.


I have a master’s degree in Television/Radio/Film from the Newhouse School of Public Communications at Syracuse University and a bachelor’s degree in History/English from the University of Wisconsin-Madison.

Barb Sanford

Madison, Wisconsin

Freelance Writer

Travel, business, art, science

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